The color and style design of the hottest tea pack

Tea packaging color and style design

tea has a long record in Chinese history. Due to this long history, tea has an increased sense of history than other drinks, and the design of tea packaging has more body odor than other commodities. In a broad sense, the color design experience process of tea packaging should include the sum of the material wealth and spiritual wealth related to tea created in the historical practice of human society, that is, the comprehensive artistic experience process of poetry, music, allusions and local customs related to tea; In a narrow sense, the color design experience process of tea packaging should have a comprehensive understanding of the tea brand to be designed, including the sharing of resources and network processing of customers, including the origin characteristics of tea, people's aesthetic characteristics, and the color and taste of tea brewing. In addition. We should also understand the characteristics of other similar teas, make comparisons, find differences, conduct extensive market research and analysis, and comprehensively master the data of the designed tea packaging works

the color design experience of tea packaging is an artistic experience activity, which requires designers to carefully observe life and deeply feel life. After the implementation framework of packaging design is formulated, designers should start to understand the information related to tea, master the characteristics of tea, pay attention to the investigation and research of the market, and learn as much as possible about the relevant information is of great benefit to the color design of tea packaging

the market investigation on the color design of tea packaging should make the following information more clear: the competition object, the product types with the same or similar positioning and the color design status of its packaging; Color characteristics of packaging; Taste preferences and color psychological tendencies of consumer groups; Market feedback on existing similar tea packaging, etc. Professionalization. If there is a power failure, an accurate and comprehensive investigation of the resin pouring start result will enable the designer to find a reasonable color design scheme on the basis of investigation and analysis

in order to find a more intuitive impression of tea packaging color, designers can directly describe the packaging color and impression with perceptual words: such as exciting/ordinary; Fresh/old; Modern/nostalgic; Urban/rural; Concise/cumbersome; Clear/vague; These seemingly simple descriptions may become the most basic color positioning of tea packaging color design

someone once poured four green tea of the same quality into red, green, blue and brown tea cans, and then invited people to drink the tea in the four tea cans. The results showed that 80% of people believed that the tea in the red tea cans had a strong smell, a lasting aftertaste and a high grade of tea

96% of people think that the tea in the green tea pot has fresh and mellow smell, pure quality, and clear color, which is new tea

87% believed that the tea in the blue tea pot was sour and had a poor flavor

9 to some extent, it will lose a part of the market. 2% of people believe that the tea in the brown tea pot has a strong smell, mellow, lasting aftertaste, pure quality, and is old tea

through the investigation of packaging color, the results can be used as a reference for color design. Before entering the market, many tea packages will make careful plans, analyze the design risks, and actively respond to the feedback on the preliminary preparations for the market. Based on the information of market research, the designer carries out multi-color design scheme for the product, communicates with customers on the intention of product color design, market positioning, sales objects and regions, adopts methods such as discussion and trial sale, modifies the color design scheme, and decides on the formal color design scheme