The hottest drug packaging market in China needs t

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The drug packaging market in China needs to be regulated and rectified. The phenomenon of using several or even dozens of trade names for the same drug is now widespread in China, and has aroused widespread concern and consideration both inside and outside the industry. For drug manufacturers, the existence of trade names has increased the market operation space to a certain extent, but it has brought a lot of confusion and trouble to the clinic and consumers

at present, in our country, each drug has a legal common name of the national price hiker, and each manufacturer can add another trade name as needed. The same drug takes great pains in naming several or even dozens of different trade names, including some strange names. According to incomplete statistics, there are more than 10000 trade names of existing drugs. Nonstandard drug trade names have caused chaos in the drug market and medical order. In order to protect the legitimate interests of consumers and the normal and smooth channels of medical information, the existing drug trade names must be strictly rectified and standardized

the nonstandard trade name of drugs disturbs the market order and infringes upon the public's right to know. In order to prevent the outflow of prescriptions, some doctors join hands with pharmaceutical enterprises that want to occupy the drug market in a certain region to adopt the so-called "trade name + price war" tactics, that is, hospitals selectively purchase drugs with such trade names that are not available in the local market, and pharmaceutical enterprises in order to control the differences in regional sales prices, Some still make secret notes on the packaging. In this way, the same kind of drugs with the same specification have different trade names but different prices. This kind of behavior benefits enterprises, enriches hospitals and doctors, but damages the interests of consumers

at present, most enterprises attach great importance to the drug packaging, labeling and publicity. Usually, the drug trade name is highlighted by dark color and eye-catching large characters, while the generic name is marked by inconspicuous light color small characters. The advertisement also highlights the trade name, which is easy to make people mistake "old drugs" for new drugs just on the market. Some doctors only write the trade name on the prescriptions and medical records, so that the patients do not know what kind of drugs to use, which makes it difficult to use drugs during the follow-up visit. The confusion of drug trade names violates the public's right to know the general use of halogen flame retardants in thermoplastic and thermosetting materials, and often leads to unnecessary medical disputes

in addition, the confusion of drug commodity names also affects the normal drug supply, procurement, distribution, accounting and information exchange with other units, especially the settlement of medical insurance drugs. The same drug is often a name of a manufacturer. Clinicians and pharmacists often can not accurately say the corresponding generic name, so they have to spend a lot of time and energy to adapt to the change of drug name

to prevent confusion of drug trade names, consolidate common names and establish a trade name system

drugs are special commodities related to human health. There are thousands of commonly used drugs, which determines that they cannot be given trade names at will like other daily necessities. The following aspects should be taken into consideration to standardize 2 The refrigeration system has the trade name of overheated medicine

I. in order to consolidate the common name of drugs, it is necessary to further standardize the writing of the name of drugs on the prescriptions and medical records of medical staff, so that the tensile force of the test piece is reduced to the set allowable value. If the trade name is used, the common name should be marked behind it, so that the pharmacy can accurately dispense drugs to meet the needs of patients for subsequent treatment. Generic name is the legal name of drugs stipulated by the state and should occupy a leading position

the medical information on the media should use the common name. If the trade name must be used, the common name should be marked, so as to give full play to the supervision and guidance role of coal in the development of the industry

II. Implement trademark strategy. The state should strictly restrict and manage the trade names of drugs, and correctly guide pharmaceutical enterprises to establish their brand image with trademark strategy. At present, many pharmaceutical manufacturers have made trademark brands, such as PanGaoShou, haozizi, Sanjing, sunflower and quick, which have promoted product sales. In fact, brand publicity with the enterprise's trademark can drive a batch of products, while the special trade name is only for one product. Therefore, the enterprise does not have to follow the trade name path to create a brand and occupy the market

3. Establish naming methods. Considering that the trade names or registered trademark names of some drugs have been well known, it is advisable to use the existing names, with the common name as the stem and the name or trade name of the registered trademark as the prefix, that is, the registered trademark name or trade name of the enterprise + (brand) + common name, to form a new trade name. This method is simple and easy. After the rectification, the new trade names will highlight the trade names. To change the problem that most trade names are not prominent in drug packaging and labels, the trade names should be placed in an eye-catching position to help enterprises create brands. At the same time, the generic name is adopted, which can effectively prevent the confusion caused by the drug name. In order to avoid the problem that common names are not prominent, it is stipulated that different fonts can be used for prefix and stem fonts to distinguish, but the prefix font cannot be larger than the stem font, so as to establish a drug trade name system with Chinese characteristics

source: China packaging industry journal

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